THE ABERLE LEGACY
Troy & Luke Aberle
Examining the agricultural industry, it becomes abundantly clear that innovative leaders—those unafraid of embracing cutting-edge technologies and practices to bolster productivity and maximize financial return—are in short supply.
Troy Aberle, hailing from Calgary, Alberta, Canada, is one such leader. As the Co-founder of Ag Powerhouse, Troy is revolutionizing the industry by helping manufacturers shift from traditional marketing tactics to a dynamic, strategic 4-part system that has proven its efficacy time and again.
Troy is known as a visionary, a trusted advisor, and an invaluable educational resource within the agribusiness sphere. His dedication to the industry is lifelong; from being raised on a farm, earning an Agri Business degree, and cultivating experience with various livestock and crop types, to operating an extensive array of agricultural equipment.
For over 12 years, Troy was a vital part of a John Deere dealership in Southern Alberta, serving in sales, marketing, and management roles, and also working as a technician. His outstanding performance in sales and customer satisfaction was recognized in 2017 when he was named one of North America's best in the field. One of his crowning achievements was developing an anti-JD territory through education-based marketing, a strategy he learned from the likes of Chet & Amanda Holmes, Tony Robbins, and Bob Proctor. These innovative strategies propelled him to generate over $542 million in sales and foster a loyal customer base in a manner unprecedented in the industry.
In 2022, Troy transitioned from John Deere to become the Executive Strategy Officer for Amanda Holmes, driven by his admiration for her work and that of Chet's. Collaborating with her at CHI and his son at Ag Powerhouse, Troy considers himself incredibly fortunate.
Troy's professional journey also includes an essential, personal touchstone. His son, Luke, has been mentored by Troy in the realm of agribusiness from an early age. During countless demos and meetings, Luke was right there alongside his father, observing negotiations and learning from Troy's interactions with producers. Luke absorbed these experiences and even launched a website providing product reviews from a kid's perspective, proving invaluable to adults within the industry.
Now, at 14 years old in 2023, Luke is not just a teenager. He is a full-fledged partner and Co-founder of Ag Powerhouse, offering his unique insights and strategies that drive substantial improvements for their clients. Together, Troy and Luke aid companies in defining their goals, identifying ideal clients, creating educational material, and executing these plans with precision and cost-effectiveness.
Companies worldwide have relied on the combined expertise of Troy and Luke, reaping transformative results from their unique approach. As Troy is fond of saying, every company deserves to have its voice heard. Their process ensures that every company's message reaches its intended audience, helping them attain the success necessary to thrive in a competitive industry.
OURÂ MISSION
We empower agribusiness manufacturers, consumers, and dealers with a transformative 4-part framework: Attain Clarity of Results (COR’s) for precision, connect with Perfect25 Clients for growth, utilize Educational Client Buying Criteria for informed decisions, and deploy Laser Focused Messages for impactful communication. By nurturing these strategies, we forge lasting relationships that transcend generations, ensuring a thriving legacy for next-generation owners while elevating marketing strategies for sustained success.
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OUR VALUES
Learn
We foster a culture of curiosity and continuous improvement, empowering our team to learn, grow, and provide cutting-edge solutions to our clients. Our dedication to learning ensures that we remain at the forefront of the industry, delivering the highest level of expertise and value to our partners and our team.
Execute
Execution is the heart of our operations at AG POWERHOUSE. We are not just about ideas; we take action and implement strategies to achieve clear and measurable results. With a focus on efficient and effective implementation, we turn visions into reality and drive success for our clients, their businesses, and the agriculture industry as a whole.
Inspire
We believe in the power of inspiration to create positive change. We are driven by the mission to create profitable and emotional experiences for our customers, fostering true business partnerships built on trust and loyalty. Through our passion and dedication, we aim to inspire the next generation of legacies within the agriculture industry. By educating customers and empowering small companies to thrive, we envision a future where manufacturers, dealerships, and customers all contribute to a prosperous and influential agribusiness market.
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